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Polish market of value added and multimedia services on a stable course - April 2011

Year by year, the revenues obtained by telecom operators from value-added services have been gaining in importance. This is caused primarily by their stable growth and stagnation, but frequently also by a decrease in revenues from basic services. Hence, there is market pressure to maximise convergence of telecommunications services. Pay TV with its offering is very well positioned to benefit from such trends.

The Polish market of value added and multimedia services is characterised by a successively growing number of users and double-digit growth in terms of value. This suggests that the market saturation regarding these services is still relatively low. In 2010 the value of the market amounted to PLN 9.6 bn, with growth at the level of 17%.


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The report presents the market of value-added services in mobile and fixed telephony, both vertical and horizontal, basic information on the value of the market, profiles of main players and overview of the most important trends. The market of value-added services in mobile telephony has also been divided into the segments of entertainment and leisure, mobile finances, mobile marketing and mobile internet. The second chapter discusses pay television, by which we understand the market of digital platforms, cable TV and IP TV. For each of the segments, the number of users and the value of the market are given. Supplements on digitization of terrestrial television and VoD complete the topic of pay TV.
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