Vodafone, the second largest mobile operator in Romania in terms of subscribers, had 8.3 million mobile service subscribers in Q4 2011, which is 3.1% less in comparison to the preceding quarter and 15.1% less than in the corresponding period of 2010.
In Q4 2011, sales revenue of the operator declined by approximately 2.9% year-on-year to £167m (€194.6m). The annual sales of Vodafone in Romania last year totalled £670m (€773m), dropping by 3.6% on annual basis, if measured in Pound Sterling.
Most of the operator’s customers were pre-paid users, who accounted for 59% of Vodafone subscribers base in the final quarter of 2011. Nevertheless, their share shrank by 3.1 p.p. year on year in the Q4 2011.
The average monthly ARPU went up from €6.2 in Q4 2010 to €7.3 in Q4 2011, with an average post-paid subscriber bringing to the company €13.8 and pre-paid customer €2.9.
The mobile internet segment was the only growing one, showing a rise of 58% year on year in terms of revenue, and an increase by 75% on annual basis in terms of the number of users.
|Key performance indicators of Vodafone Romania, Q2 2009 – Q4 2011|
|* converted from GBP based on the quarterly average exchange rate of The European Central Bank|
|Number of subscribers (million)||9.533||9.535||9.663||9.730||9.819||9.839||9.804||9.197||8.930||8,596||8,327|
|Share of prepaid subscribers (%)||61.6%||61.6%||61.9%||62.3%||62.4%||62.6%||62.1%||63.1%||62%||60.5%||59%|
|ARPU per month (€)||8.1||8.1||7.6||6.7||6.9||6.8||6.2||6.1||6.8||7.2||7.3|
|Total voice minutes (million)||3,223||3,359||3,569||3,719||3,960||3,984||4,075||3,797||4,329||4,357||4,500|
|Sales revenue (€ m)*||249.1||235.4||219.9||198.3||206.3||205.3||200.2||185.2||192.6||200.5||194.6|
|Sales revenue (£ m)||219||205||199||176||176||171||172||158||170||175||167|