Avito, one of the leading internet ads services in Russia, has presented figures relative to the secondary market of mobiles in Q3 2014. According to the research, in terms of sales a leader in Q3 2014 was iPhone with a share of 40.3%, 1 p.p. up quarter-on-quarter. It is worth highlighting that the end of the previous quarter iPhone 6 and iPhone 6 Plus were introduced. The new devices from Apple appeared in the second half of the September, which significantly increased the number of offered previous generation iPhones. The runner-up was Samsung with 17% of sales, a decline of 0.8 p.p compared to Q2 2014. A negative trend concerned also Nokia (-1.3 p.p) and HTC (-0.4 p.p). Sony enjoyed 6.4% share, the same result as in the previous quarter. Mobile devices of LG, Lenovo and Fly achieved better results than a quarter before. Both Alcatel and Huawei did not overcome 1%. An average selling price reported by Avito for Apple devices reached RUB 9,800 (€203), RUB 4,900 (€101) for Samsung and RUB 2,900 (€60) for Nokia’s models.
|Structure of sales (%) of used mobile phones via Avito’s website in Russia by leading manufacturers, Q1-Q3 2014|
|Source: Avito, 2014|
|Q1 2014||Q2 2014||Q3 2014|