Tech Data, Polish IT distributor, had already been selling Samsung devices such as monitors, multifunction devices, printers, toners, SSD, DRAM and flash memory. Owing to the new agreement, which is valid from January, the company expands its portfolio of Samsung products with smartphones, tablets and accessories dedicated to them. The distributor also created a new mobile department. Tech Data plans to increase its sales revenues through the new product line.
According to Gemius, Samsung is the most popular brand of mobile devices in Poland. In mid-December 2016, the company had a 37% share in mobile internet traffic in Poland.